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Music Video Analysis

Christina Aguilera//Candy Man

This dance-pop music video shows a performance video, where Christina is singing and dancing, with a band playing in the background- but only in certain scenes. The camera cuts into to different scenes where there are diffrent actors and her costumes constantly change.The song is also very upbeat which creates a really positive and fun atmosphere. Christina's audience is mostly females aged between 16-30- giving her a wide range to aim her songs at. I believe by making her songs upbeat it attracts a younger audience but by also being quite provocative it also attracts an older audience.

 

We want to do something similar in our music video, as we want to make our video upbeat and fun, however without coming across too provocative as Demi has a younger target audience. We will also prefer to use both performace and narrative in our music video, although the "Candy Man" video shows some references to a performance based video but it does not show a narrative in the video. Therefore we will be expressing a story, relating it to the lyrics.

Rihanna// We found love ft. Calvin Harris

This dance-pop music video shows a performance and narrative video, where Rihanna is singing and dancing but is also acting in various parts of the video. The music video tells a story of a couple who "found love in a hopeless place", therefore Rihanna expresses her love through the lyrics. However this is not a typical love story as it involves contents of drugs and alcohol, which seems to end up ruining their relationship as at the end of the video you see Rihanna leaving the male who is left intoxicated on the floor.

 

So in some ways we will use the same ideas in our music video as we will be using both performance and narrative, also linking the story to a break up. However we will not be using the same idea of sex, drugs and alcohol as Demi represents her music in a much different way- making it suitable for her young teen audience. 

Icona Pop// I love it

This dance-pop music video shows a narrative and performance video, where the two members of the duo are lip-syncing the song whilst showing a story of a typical "party/night out". The video is fun and up beat which creates a positive atmosphere and the video appeals to its target audience. Icona Pop's target audience is between the age of 18-24 as they're music represents a reckless and care-free attitude. Some of the scenes are quite dark but are lit up with flashing strobe lights. This may be something that we consider in our own music video.

 

This music video links to our ideas as it's a performance and narrative based video, that has a postive and happy atmosphere which is something we want to express through our video.

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