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Digipak Advert Ideas

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My second idea was to display the digipak cover in the centre of the A4 page so that people know what it looks like, with the title and artist of the song placed at the top of the advert where most people would expect to find it. All details about the artist, for example: the social networking usernames are at the bottom of the page because they are the least important information, but they are key information when appealing to a younger audience as social networking is a big part of young people's lives now. I decided not to use this idea as I wanted the digipak advert to be the main focus of the advert and I dislike the basic layout of it.

My third and final idea was to display the digipak cover on the entire top half of the A4 page so that it is the first thing that the audience sees. This is a similar layout to the ones that I analysed in my planning. As well as the social networking logos and username, I also added the quotes from different magazines/newspapers to make the advert more realistic. The statement "#1 Single in the UK" was also used for the purpose of making it more realsitic and raising the profile of the song. I chose this idea because it was my favourite of the 3 and I thought it was the one that most resembled a digipak advert. If the digipak advert shows the audience what the actual digipak looks like they are more likely to recognise it in shops and buy it.

My first idea was to display a different image of the artist of the song (Demi Lovato). This picture of 'Demi' jumping in the air with her guitar gives off a fun and happy impression of the digipak which could link closely to the age of the audience. I placed the digipak cover in the bottom right hand corner to ensure that the audience still knew what it looked like. The release date for the digipak is in large letters in the near centre of the page to catch the audiences eye and bring their attention to it. The social networking logos and "Hollywood Records" logo is present in all of my ideas as I felt is was important to display this information. I did not choose this idea but it would have been my second choice.

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