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Characters and Costumes

How is our target audience represented?

 

As our target audience is going to be mainly young teenage girls I believe that they will react well to the people in our music video as one of the main characters is going to be a young 17 year old good looking male. This will appeal well to the female audience as this will attract them to watch the video more. Also the other characters includes 3 girls aged 17 -18 years old, I believe these girls represent our target audience well as they might be able to possibly relate to them and the situation they are going through in this video with the male character.

 

The costumes that will be worn throughout are going to be pop punk themed; this is because this type of costume involves the use of bright colours which are associated with our genre of dance-pop.

How could you ensure that the representation presents the intended image?

 

As a group we are ensuring that our representation presents our intended image by researching the typical conventions of a dance-pop genre music video. Also we have done a lot of research into both of our singers Cher Lloyd and Demi Lovato seeing what clothes they typically wear and how they act and hold themselves whilst they are performing. Therefore we are certain that with all of research of the two singers we will get the intended image correct.

PERFORMANCE COSTUMES

 

Alana (Demi)

  • Fender top

  • Black ripped jeans

  • Check shirt around the waist

  • Black Converse

  • Gloves

 

Maddie (Cher Lloyd)

  • Bandana

  • Hoop earrings

  • Leather Jacket

  • Baseball top/plain tops

  • Ripped leggings

  • Chunky Heels

 

Lauren

  • Doc Martins boots

  • Mesh top

  • High-waisted shorts

This is a summary of the characters that we are using within the narrative of our music video.

Lauren

Lauren is 18 years old; she has blonde hair and her interests include: studying for her A level subjects, documentaries and quizzes. Recently she met a boy online that she has met up with a few times, Lauren believes that this could be the one.

 

Cher – Played by Maddie

Cher is 17 years old, she has very long blonde hair and her interests include: partying and beauty as she always likes to look her best. Recently Cher has found a love interest in a boy she met in a club on a night out in town.

 

Demi – Played by Alana Abrahams

Demi is 17 years old, she has short blonde hair and she is interested in music, writing songs and singing them. Recently Demi has been dating a boy that she met at one of her recent gigs, where they exchanged numbers and have been meeting up happily since.

 

Ben – Played by Tom

Ben is a very good-looking 18 year old boy. His personality is very flirtatious and he is very confident in approaching girls, he has a very bad habit of messing around with girls, which is present throughout our video as currently he is seeing all 3 of them.

 

Narrative Costumes

Alana

  • Blue Jeans

  • Jumper

  • No shoes- because it will be in the house, only socks

 

Lauren

  • White shirt

  • Smart trousers

  • Glasses

  • Dolly shoes

 

Maddie

  • Long top

  • High knee socks

  • Heels

  • Excess makeup

 

Boy

  • Skinny jeans

  • Shirt

  • Smart trainers

  • Snapback

Maddie Performance

Outfit

Alana Performance

Outfit

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